Reels are at a big advantage in views ❗

▪️ Brands are actively publishing Instagram Stories, and there are five times as many Instagram Stories as Instagram Reels.

Long Instagram Reels receive an average of 8,372 views compared to 3,379 on TikTok. Even short Facebook Reels outperform other video content.

▪️ Facebook Live usage grew 1.5x in the last quarter of 2023, indicating an increase in demand for real-time interactive content.

▪️ Facebook Reels attract more views than other video content on Facebook. Long Reels always win more views compared to short Reels. In fact, long Instagram Reels outperformed all other Reels in terms of length: short Reels (under 30 seconds) averaged 6,145 views, while medium-length Reels (30 to 90 seconds) averaged 7,830 views.

▪️ According to Emplifi's Chief Marketing Officer, Instagram Reels are generating significant results, but advertisers are not yet paying attention to them like other formats.