What global change has happened in the work with iGaming products ? I think it's no secret for everyone that it's quality assessment. Almost all advertisers began to evaluate risks more strictly, to make better analytics and to stop flows in time. Of course, we need to adjust to this, so let's analyze the main indicators of traffic quality. 

Let's highlight some of the main indicators that affect the quality of traffic:

In addition to the advertiser's recommendations, if he gave them, we can influence the quality of traffic by testing different audiences. We test different layers of audience with different sub-parameters for proper analytics and see what combination shows the best conversion and pays off the advertising.

Like everywhere else we test everything first because everything works differently on different GEOs and only then we decide to disable or keep the site. Most of them, in terms of quality, poorly works that and converts not very Audience Network, but the test spill should still be;

It is the creatives that affect our quality the best. Most often, if a video or a photo is well caught, we can immediately scale it, because as practice shows on different GEO the same quality indicators.