Here's how we did it: 

❏ Breaking the pig with a stash.

The most important thing is to have enough money on hand to cover traffic, merchandise, and other costas. As boring as that sounds. Those in the US can use services like Clear , Parker or just bank credit cards to grab a cutlet for the time of growth. Often banks and similar services are willing to do such schematoses for ecom workers.

❏ Optimized everything that could be

Funnels, mailings, tech, creatives, and offices. Most business ovners focus on the holidays themselves, but the success of Black Friday and other holiday sales days is determined by what precedes them. It's not a time to experiment, use tried-and-true methods.

❏ Actively remind yourself in advance.

Started long before the events, warmed up the audience with e-mail and SMS mailings. It is better to fuel interest with even more force - send more retargeting, work with those who have already made a purchase, give more payment to affiliates so that they are energized to pour in. 

❏ 98% discount

One of the brands we work with offered discounts of up to 98% off. That kind of craziness is bribing and attention-grabbing. On BFCM, Christmas weekend, 5-10-25% discount is not enough, you have to stand out.

❏ Discounts are not the only thing

A good trick - a few days before Black Friday to put on the most popular products "out of stock" and send emails, sms that the stock will be limited and in a certain period of time will be the goods. But this works only for strong brands

❏ Frod

We already know that unscrupulous pubs send crooked traffic and hope it gets through in the hustle and bustle.