Fb tells us that dynamic creatives are a great optimization tool for advertisers who aren't sure which creatives and ad components resonate with different audiences,😅 and blah blah blah blah.

And really, how can this be used and what's the point at all? 🤔

For example, you have working creos and texts that already work well, but it happens that the day for the day does not fall, and today one, tomorrow another works well, some not, and vice versa. And here is such a confusion.

To optimize all this, we usually play with auto-rules, but the idea to launch 1-1-1 with dynamic creatives appeared. 

What did this idea lead to? 🫣

At first glance, it worked quite well for a short distance. In some places ctr jumped even higher than usual, on a long distance I can not say, stopped this way of pouring. 

Decided to return to the usual and familiar methods, 1 ad - 1 creo.

 

Kind of cool, stg slips miraculously higher, like fb itself still has to optimize, so that tomorrow everyone has already bought a lamba.

It's a fairy tale, not a life🥳💵

But why did they stop?

There are a couple of important minuses in my opinion, and no matter how much someone praises dynamic fb creo, these minuses are serious. 

1) You can't turn something off at will by clicking the usual slider. You can only turn it off by editing the ad, which you don't want to do)

2) In fact, fb itself should choose and understand what is more interesting and spin maximum money there, but in fact spins everywhere a little bit, such as CBO.

Since we did not have a test, and were already working creo and text, which already show themselves well, the results of this test did not show themselves neither better nor worse. 

With the minuses are not ready to put up with yet, and pluses overlapping the minuses have not found.🤔