Medical approach in nutra creatives
Date written:11/01/2024
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11/01/2024
#1
Medical approach in nutra creatives
As the name makes clear, this is an approach where the creatives feature a doctor or medical professional.
❗️ It's important to note that FB may trigger on white coats in creos. In that case, change the doctor to someone who is popular in your GEO.
What's good about the doctor approach:
→ Increases the user's trust in the offer;
→ Works well in conjunction with medical prelend, where you can scare the user with the trigger "what will happen if you don't solve the problem right now".
→ Works on all GEOs (there are exceptions in some rare tier-3 countries);
→ Increases uptake and gives good redemption from ads.
So if you are experiencing problems with upvp, try changing your approach to a medical approach.
➡️ The medical approach has far fewer sub-approaches than the teaser approach. The following can be emphasized:
→ Image of a patient in an unpleasant procedure or doctor's appointment;
→ Photo of a doctor in the role of an expert against the background of the problem that the offer solves (the most used, but working approach).