How to Promote Vision Offers
Date written:12/01/2024
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12/01/2024
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How to Promote Vision Offers
This is a stable niche of nutra, because as the years go by, many people start experiencing vision problems. Plus it's a great place to start:
→ Affiliates often prefer more popular nutra categories, which means competition will be lower;
→ Loyal moderation, as you don't need harsh and forbidden approaches in creo;
→ No seasonality;
→ Clear targeting and CA - men and women over 45 years old, or their relatives;
→ No alternatives. If the user started looking for a solution online - for sure, he has already given up on doctors and pharmacies.
📌 Approaches and triggers:
→ "Vision as in youth" - for audience 45+;
→ "Restore your vision" and "Help your parents improve their vision" - for a younger audience;
→ "You don't have to go under the laser" - fear of laser vision correction;
→ "Say goodbye to glasses and lenses" - discomfort in everyday life.
📌 What to show on the creo:
→ Dry eyes/blindness;
→ Tension and fatigue;
→ How people bury their eyes;
→ Teaser with folk remedies (like blueberries) as an alternative to expensive treatments;
→ User experience with easy problem solving;
→ Ophthalmologist's doctor + prelanding interview with the same.
Tip: add headlines like "effect in 3 days" etc. In creatives, it is important to hurt the buyer's pain and show that it is easy and fast to cure eyes.