While many chased after big payouts in grey niches, like gambling, the whitehat niche has significantly grown, both due to the increasing popularity of affiliate marketing itself and the growing interest from major brands.

So, for example today, you can drive traffic to the purchase of a licensed McAfee antivirus and earn $190, or generate thousands of leads for browser extension installation at $1.5 with push traffic and end up earning more than colleagues struggling with moderation in hopes of getting their grey offers approved.

If you thought that the first option seemed more enticing, it wasn't just your imagination. And today, we’re reviewing an affiliate program that specifically deals with offers in the Antiviruses, VPN, Utilities, and Browser Extensions niches. As you've already gathered, we'll be talking about 2x2 Media.

The affiliate program opened relatively recently, but the team itself has several successful and well-known projects in the CPA sphere, so you don't have to worry about the quality of offer selection, assistance in analytics, and the competence of support here.

Below, following tradition, we'll go through the offers, highlight a series of advantages of this network, figure out the schedule and payout conditions, and see how to register here. Let's go!

Review of offers in the 2x2 Media affiliate program

Let's start with the offers, as it’s the most interesting aspect of this affiliate network. Currently, the guys have offers in the following niches:

Antiviruses, VPNs, Utilities. In the face of growing threats from malicious programs, antivirus software retains its fundamental importance and holds a position as an evergreen vertical in affiliate marketing with stable conversions. In 2x2 Media, you can find offers from renowned advertisers in this niche, such as McAfee, TotalAV, and Avira.

Nutra. A profitable niche provided you have experience in setting up converting funnels. Beauty and health products have high demand as they address perennial human problems, so with the right identification of the target audience for a specific offer, you can generate quite warm and engaged traffic.

Offers in this niche feature products sold through the COD model. In other words, the user needs to purchase the product at the post office, and only after this, you’ll receive $30+ for each conversion.

Dating. Equally in-demand vertical, often chosen by beginners. In 2x2 Media, you can earn from $4 to $8 for European GEOs simply for registration on dating sites or the installation of the corresponding application. There are both mainstream and adult offers, so you won't encounter any issues with the target audience here as well.

All the offers presented in 2x2 Media are suitable for running with pop and push traffic. As we mentioned before, the team has its own media buying for these sources, so you can be confident that all the featured offers have been tested and convert specifically with these sources. Of course, Facebook and Google Ads are still in play :)

Why it’s worth working with the 2x2 Media affiliate program 

As usual, we conclude the first half of our review with summaries and interim thoughts regarding this affiliate network. For ourselves, we’ve noted:

• Presence of media buying and experience in acquiring pop, push, and native traffic. Why? The majority of the network's offers are themed to perform exceptionally well on these sources. This suggests that at 2x2 Media they rely on their own expertise and encourage webmasters to work with what they themselves are confident in. This is highly valuable!
• Whitehat offers. In the affiliate program, there is indeed a wide selection of white products on which you can drive traffic from agency accounts and smoothly manage your budget without worrying about moderation issues (with proper execution, of course).
• Smartlink creation is possible. If you’re running Antiviruses, VPNs, Utilities, or Dating, the manager can create a custom smartlink for you targeting multiple GEOs. This allows you to reach a broad audience, and with certain launch strategies, it can be more effective in recouping your investments.

Let's also highlight a point that doesn't apply to typical affiliate webmasters. If you have a website or application, the guys at 2x2 Media are ready to monetize your traffic. More information is available on the website in the Project → Search section.

How to register and start working with 2x2 Media

Traditionally, before starting work with the affiliate program, the affiliate needs to go through the registration process. To do this, follow this link to the 2x2 Media website, click on "Join 2x2", and fill out the form. Provide your email, password, passport details, contact information, and answer a few questions so that the managers understand which offers interest you and what background you have.

Submit the form and wait for approval. Usually, applications are processed within 24 hours, so it's better to take care of this in advance. Afterward, you'll receive an email with a corresponding message. Go back to the website, and log in with your email and password that you provided during registration.

We enter a personal account. 2x2 Media uses the Affise platform, so the interface will be familiar to many. There is a dashboard (here called "Home"), a tab with offers, a smartlink, statistics, payment history, news (built-in blog), and a mobile attribution tab for those who drive traffic from applications.

All that's left for you is to go to the "Offers" tab, select a product that interests you, review detailed information about traffic requirements, rates by GEO, a preview, and apply to connect to the offer.

Afterwards, we strongly recommend reaching out to support (contact provided above) for additional consultation. Since the team has its own media buying, try requesting several pre-landers and creatives tailored to your traffic source. They mention this on the 2x2 Media website themselves, so don't hesitate to ask!

How to withdraw money from the 2x2 Media affiliate program

Payments are made to all popular and accessible payment systems: Capitalist, PayPal, Payoneer, USDT TRC20, Wire twice a month. In most offers related to utility and dating verticals, there is no hold. Payment for COD offers is credited to the partner's account after the user purchases the product at the post office. The minimum withdrawal amount is only $100.

Don't forget that to receive payments, you need to add your wallet in the affiliate network's personal account. In the Affise platform, you’ll find this form in the settings of your personal profile.

Feedback on the 2x2 Media affiliate program

If you have prior experience of working with this affiliate program, we encourage you to share your feedback in the comments below. Tell us about the offers you worked with, the GEOs and sources you targeted, how payments are handled, etc. Cases are welcome!